Smart Websites and Smart Tools

February 16th, 2010 by propeldesign

Email Marketing for Small/Medium Business

February 3rd, 2010 by propeldesign

How to Improve Conversion

September 29th, 2009 by propeldesign

No Curb Appeal

August 18th, 2009 by propeldesign

Marketing & Design failures of Real Estate

I passed a real estate sign the other day and noticed there was a YouTube logo on it as well.  I thought to myself, how are real estate agents using YouTube to sell properties?  Are they video shorts of the agent and company, a slide show of images of the property, or an actual video walkthrough?  When I got back to the office and checked out the property in question what I was presented with was best described as the Blair Witch Project - low budget, jiggle-cam, walk-through of the property that gave me a first person perspective of breaking into a home.
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How’s my driving?

August 3rd, 2009 by propeldesign
Listen, Learn, Adjust

Listen, learn, and adjust

Sometimes it’s hard to take criticism, even if it’s constructive. In your mind what you’ve done is near perfect because you’ve spent countless hours supposedly perfecting it. Of course this thinking is flawed, you’re only one user with one train of thought.

It’s easy to finish a project, move on and forget but it’s important to review and revise once the end product has been released. An age old practice many designers/developers partake is to brand their name to the work and hang it on the wall as if it’s a painting. While I’m on the fence about signing my name to a project, one practice I do believe in is receiving feedback and improving the end product.

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Not So Hotspots

June 20th, 2009 by propeldesign

Bell HotspotWe’ve all seen them but how many of us have used them - Bell and Rogers wifi Hotspots.  Service providers post their signs like they’re a badge of honor when really it’s a sign of inconvenience.  Every time I walk into one with my iPhone it asks me if I want to join the Hotspot network.  At first I didn’t quite understand how the service worked, expecting it to be free.  Not the case!  So I’m forced to turn off my wifi and go back to the 3G network. Read the rest of this entry »

IE6, the new Netscape 4

June 13th, 2009 by propeldesign

008-death-of-ie6For the past few months I’ve been pondering the idea of not supporting Internet Explorer 6 when developing. I thought I should do some research to see how other designers and developers feel about the version in question. What I found was a large following to no longer support IE6, not only from small companies but some well known. Read the rest of this entry »

What’s your Pickle?

June 13th, 2009 by propeldesign

I’ve always been amazed at how bad customer service is sometimes.  We all have our off days when we want to crawl into a hole and just get through the day but we can’t forget about the client (or customer).  New clients are great but repeat customers are better.  As time and projects go on you build trust and rapport with the client and they become advocates of your business.  We can all agree that referrals are the best type of business.
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Going Paperless

June 7th, 2009 by propeldesign

The decline of print has been a widely discussed over the past year.  At the last AIM conference there was a panel called “Is Print Dead”.  I must admit it wasn’t the most interesting discussion but a few obvious points were stated; Read the rest of this entry »

Avoiding the Mission Creep

May 30th, 2009 by propeldesign

I thought this video was interesting.  How many of us designers/developers have run into the situation where the client expects more than originally spec’d. The dreaded “mission creep”.  With every project I complete I find myself adding more detail to the scope and to the terms and conditions of the next proposal. Like chess you have to think 10 steps ahead to make sure you avoid any pitfalls that may arise.   Read the rest of this entry »


Move Forward. Propel Graphic Design.
Graphic Design, Website Design and Development, Branding and Identity, Logo Development, Halifax, Nova Scotia